Privacy Policy
Last updated: 4 October 2026
UK Furniture Guide ("we", "us") respects your privacy. This policy explains what information we collect when you use our website, why we collect it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).
Information we collect
- Information you provide: your name and email address if you contact us or sign up for our newsletter.
- Automatically collected information: pages visited, time spent, device and browser type, and approximate location — collected via privacy-respecting analytics to help us improve the site.
- Cookies: small files stored on your device. See below.
We do not collect sensitive personal data, and we never sell your personal information.
Cookies
We use a small number of cookies:
- Strictly necessary cookies — required for the site to function (e.g. remembering cookie consent). No consent needed.
- Analytics cookies — help us understand which guides are useful. Only set with your consent.
- Advertising cookies — set by our advertising partners (e.g. Google AdSense, when enabled) to show relevant ads and measure performance. Only set with your consent.
You can withdraw consent or change your preferences at any time via your browser settings.
Affiliate links
Some links on this site are affiliate links. When you click one, the retailer may set a cookie to track the referral so we can earn a commission. This is covered in our affiliate disclosure. We do not receive your payment details or order information from retailers.
How we use your information
- To respond to your messages and enquiries.
- To send our newsletter, if you subscribe (you can unsubscribe at any time).
- To improve our guides and tools through aggregated analytics.
Our lawful bases are consent (newsletter, non-essential cookies), contract (responding to enquiries) and legitimate interests (site improvement).
Data retention
Enquiry emails are kept for up to 24 months. Newsletter data is kept until you unsubscribe. Analytics data is aggregated and retained for up to 26 months.
Your rights
Under UK GDPR you have the right to access, correct, erase, restrict or port your personal data, and to object to processing. To exercise any right, email info@ukfurnitureonline.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Changes to this policy
We may update this policy as the site evolves (for example, when we enable advertising). The "last updated" date above will always show the current version.